07 June 2012
Asia@RMIT seminar
Arthur Shelley on metaphors in Asia and Dr Shelley Brunt on songs in Japan
The Graduate School of Business and Law together with the School of Media and Communication and the School of Global, Urban and Social Studies invite you to attend the next Asia @ RMIT seminar.
Event Details
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Title: |
Asia@RMIT seminar |
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Person: |
Arthur Shelley and Dr Shelley Brunt |
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Date: |
2012-08-08 |
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Time: |
12.15 pm – 1.30 pm (A light lunch will be provided) |
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Location: |
The Emily McPherson Building 13 Boardroom (013.04.002) 379 - 405 Russell Street (corner Russel and Victoria Streets Melbourne) |
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Registration: |
RSVP to Aastha Swaroop at aastha.swaroop@rmit.edu.au by Monday 6 August, 12 pm. |
Speakers
Arthur Shelley
Course Coordinator: Knowledge Management, Applied Industry Practice, MBA Mentor Program, Graduate School of Business and Law
Metaphor in Asian cultures for understanding and relationships
Different cultures have their own favourite metaphors that provide insights into aspects of their culture. Asian cultures take quite different metaphors to "western" cultures, and the discussion of these can help us to build more effective relationships. This interactive session will enable participants to learn how they can apply metaphor to understand and engage with Asian cultures in a more creative and inclusive manner.
Dr Shelley Brunt
Lecturer: Music Industry and Media, School of Media and Communication
Deputy Head, Research & Innovation, School of Management
'Songs Bring us Together': Modes of Audience Interaction in Japan’s 'Red and White Song Contest'
Since its humble beginning in 1951 as a post-war radio show, Japan's annual Red and White Song Contest has expanded into an extravagant televised gala. Drawing on 2010 and 2011 fieldwork at the event, this paper examines the new fandom activities and digital voting methods employed by the broadcaster in order to connect with its audience and stay relevant in the 21st century.
Further details
For further information email aastha.swaroop@rmit.edu.au.
Please also note that a website, containing details of the Asia@RMIT project, and research depository is available at Asia@RMIT website. We welcome updates of your research