30 July 2012
Providing real-life PR solutions
PR students are asked to develop a communications campaign for Siemens.
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Public Relations students from RMIT University are working with STA Travel, Siemens and the Foundation for Young Australians as part of their work integrated learning (WIL) projects.
The first and second-year Advanced Diploma of Business (Public Relations) students will work closely with all three organisations throughout the semester to provide integrated communications solutions.
“These WIL projects are incorporated into different courses within the PR program,” Alain Grossbard, a teacher in the Business TAFE School, said.
"Working directly with industry allows students to gain practical experience and learn through real-life problem-solving."
STA Travel is seeking to reach a broader market and strengthen its core clientele within the travel industry. It also wants to develop a PR campaign to be rolled out during university Orientation Week in 2013.
Siemens is looking to develop a PR strategy which will help it enter the Australian wind power market.
It has also asked for help with shifting its corporate image from a wrongly perceived mobile phone company to a global powerhouse in electronics and electrical engineering.
The Foundation for Young Australians is a national not-for-profit organisation that requires PR assistance with planning a national event called "Young & Extraordinary" in October.
The event will bring together representatives of youth-led organisations and social change-makers aged 16 to 25.
Upon completion of their projects students will present their findings and recommendations to representatives from each organisation.