Master of Advertising

1.5 years full-time or 3 years part-time

This duration incorporates Graduate Diploma, 1 year full-time and Graduate Certificate, 6 months full-time.

Learning and teaching

We run state-of-the-art media software on our computers to teach you all about the disciplines of planning and buying.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. These are primarily in English.

You will have access to the Learning Hub and other online and digital resources through the myRMIT student portal.

Ongoing assessment throughout the semester includes examinations, essays, reports, oral classes, presentations, group projects, research projects, laboratory projects and practical assignments.

Program structure

In this Master of Advertising program, you'll develop the following skills:

• conducting, using and critically evaluating research while understanding its significance for decision-making in a global communication and convergent media context
• evaluating and applying theories to devise and present advertising communication strategies and solutions based on market sectors and industry trends
• solving advertising and marketing communications problems on your own and as a interdisciplinary team member
• critically analysing and responding to the sustainable, social, technological, historical and economic changes that affect and influence the advertising and marketing communications industry
• reflecting on your own and others' practice, in relation to change, professional responsibilities and theoretical perspectives of advertising strategy
• communicating knowledge through understanding your own practice in relation to industry literature and best practice
• developing your leadership skills for contemporary and emerging advertising practices.

The following program structure(s) is an example of what students are currently studying in this program.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

You'll be equipped to enter professional and executive management roles in advertising, communications, promotions, market research, management consultancies and other business, government and non-profit organisations that use integrated communication to achieve their goals.

Professional recognition and accreditation

This program is accredited by the Media Federation of Australia (MFA) and the International Advertising Association (IAA).

The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).

In June 2012, we hosted the first-ever media and communication study tour to the UK. Various students from advertising, communication, PR and communication design programs toured the University of Salford, the BBC studios and several media and advertising agencies.

You must meet the University entry requirements for this type of program.

If you satisfy the following requirements you will be eligible for selection; however, there is no guarantee that you will be selected as demand for the program varies each intake.

Program entry requirements

An Australian undergraduate degree or its equivalent with a minimum 65% average. Applicants with significant work experience or professional practice in advertising or a related promotional field with a minimum of 3 years experience may also be considered.

Prerequisites

None

Selection tasks

Applicants must include in their application a statement explaining their interest in studying the program and how they feel the program will advance their career. They must also provide detail of any previous work experience in the industry and demonstrate their awareness of current global trends in persuasive communication and brand management.

1. Check program entry requirements and confirm you're eligible.

2. Check and complete the selection tasks (if applicable) by the relevant closing date - these tasks are listed in the program entry requirements.

3. Check the table below for how to apply.

4. Apply using the appropriate method by the closing date.

Application method

This program is full fee paying only. Postgraduate tuition fees vary according to each program and are adjusted annually.

Fee assistance

The following fee assistance is available for this program:

• FEE-HELP is an optional loan scheme that assists eligible full-fee paying students to pay all or part of their tuition fees.

Other fees

There may be costs associated with field trips, specified textbooks and equipment in this program. These fees are not compulsory and you can choose to buy some of these items independently.

In addition to tuition fees there is also the Student services and amenities fee (SSAF). You may be able to defer the fee through the SA-HELP loan scheme.

Some courses attract additional expenses.

Once you've completed this program, you may be eligible to do further study in related RMIT programs, including Master by coursework and research and PhD programs. This is subject to each program's entry requirements.

Learn more about pathways or if you are eligible for credit transfer and recognition of prior learning.

Media and Communication

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