BP222 – Bachelor of Communication (Professional Communication)
The School of Media and Communication at RMIT University in Melbourne offers an innovative undergraduate degree, the Bachelor of Communication (Professional Communication), incorporating studies in Journalism, Media and Public Relations. The hybrid nature of the degree reflects the workplace reality of increasing integration of these professions. It also enables students to keep their career options open longer. The degree integrates professional practice with theoretical understanding. It encourages creative and critical thinking, and offers diversity in the teaching and learning environments. The Bachelor of Communication (Professional Communication) enables a rich cross-cultural student experience by attracting students from all over the world as well as locally.
Bachelor of Communication (Professional Communication) graduate
Lam Tran graduated with Distinction from the Bachelor of Communication (Professional Communication) in 2011.
After beginning Professional Communication at RMIT's Ho Chi Minh campus, Lam moved to Melbourne to finish her degree at RMIT's city campus.
Lam says that one of the advantages of Professional Communication was the opportunity to develop professional skills in a variety of areas of media and communication. This included hard and soft news stories in journalism, and press releases, strategic plans and social media campaigns in Public Relations.
"I also worked on an interesting project involving radio production" Lam says. "I cooperated with media students to create a short radio program, which involved interviewing international students about hardships in landing a job in Melbourne and integrating themselves into Melbourne’s culture and living style."
"I learnt many valuable lessons from this particular project, ranging from how to cooperate effectively in a team, how to conduct an interview properly and to take valuable, newsworthy opinions from it, as well as how to combine different natural sounds with people’s voice and edit the audio to make it more attractive to radio listeners."
RMIT University alumnus Stef Dadon has created a new fashion market to bring Melbourne's up-and-coming designers into the spotlight.
Graduates work in a wide variety of occupations, such as media liaison, media research, corporate and government communications, journalism, television and radio production. Students in the professional communication degree come from many parts of the world, and past graduates are employed in Australia, Asia and Europe.
Professional Communication is also offered at the RMIT Vietnam campus in Ho Chi Minh City. Students can complete a part of their studies in Vietnam.
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