12 January 2012
Expert comment on the 2012 Australian Open
RMIT University has a range of experts available for comment and interview on issues related to the 2012 Australian Open (16 - 29 January).
Adjunct Professor Stephen Alomes
Globalism Research Centre
0438 081 545
A contemporary cultural historian with research interests in sport and popular culture, Adjunct Professor Alomes can comment on:
- the phenomenon of the "Fanatics"
- commercialisation of fandom and sports tourism
- the rise in "sports cosplay" and why people dress up to watch sport
- the popularity of tennis in Australia
Associate Professor Karen Webster
Co-Program Director of Fashion, School of Architecture and Design
0419 363 171
The former director of the L'Oréal Melbourne Fashion Festival, Associate Professor Webster is available for interviews on:
- the changing culture of sport and fashion
- colour, sponsorships and style
- the sexualisation of tennis fashion (for women)
- conservative trends in tennis fashion (for men)
- the strategic use of provocative tennis outfits
Dr Brad Wilson
Senior Lecturer, School of Media and Communication
brad.wilson@rmit.edu.au
An academic with research interests in branding, sports marketing and sponsorship, Dr Wilson is available for written comments via email on:
- marketing "difficult" sporting stars
- the impact on brands of sponsorship player crises and transgressions
- image transfer and branding in sports sponsorship
For general media enquiries: RMIT University, Marketing and Communications, Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.
